Never switch again. Energie.be makes changing providers a thing of the past.
Energie.be offers the lowest average price throughout the year. That means peace of mind - customers never need to compare or switch again. Our task: to bring that promise to life creatively, smartly, and with impact.
The challenge
Energie.be is a young, digital player in a market dominated by traditional energy suppliers. They wanted to stand out, build stronger brand awareness, and ultimately attract new customers. Not with empty promises or flashy promotions, but with a solid, honest proposition: Energie.be offers the lowest average price throughout the year. That means peace of mind - customers never need to compare or switch again. That insight became the foundation of their promise. Our task: to bring that promise to life creatively, smartly, and with impact.
The analysis
We started from the core of their brand: simplicity and transparency. Energie.be appeals to a target audience that values convenience - people who prefer not to change energy providers every year. The key was to translate that simplicity into a campaign that sticks.
A clear, recognizable idea that’s easy to repeat and stands out from the usual price-driven noise.
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The approach
From proposition to punchline
A strong creative concept was crucial for this campaign’s success. We came up with the hook 'Never change again' and tied it to the powerful image of ‘being set for life’. The core message 'Never change again' was creatively linked to situations where people do switch - a haircut, a job, a tattoo... but not their energy provider.
Aspect ratio: 7/3
Smart channel mix
We combined online advertising with digital TV and outdoor. That mix - and above all, a consistent message - boosted recognition. No complex messaging, just repetition and simplicity that works. By following up with retargeting and tailored messages focused on consideration and conversion, we ensured the campaign’s impact truly sank in and delivered results.
Aspect ratio: 6/5
Aspect ratio: 7/3
The result
The campaign did exactly what it was meant to do: stand out and stay top of mind.
That increase is a direct result of a clear strategy, consistent creativity, and a well-chosen media mix. Energie.be is no longer an underdog - they’re top of mind among their target audience.
Smart channel mix
We chose clear visuals, powerful copy, and short formats. The campaign had a distinct, human tone and perfectly reflected Energie.be’s DNA.
