From NieuweStroom to Enwyse: a brand that truly energises
NieuweStroom, a Dutch energy supplier focused on business clients, wanted to strengthen its position in the Belgian market. A new name, brand identity, and visual branding were needed - and fast.
The challenge
NieuweStroom, a Dutch energy supplier focused on business clients, wanted to strengthen its position in the Belgian market. But there was one major obstacle: the brand name didn’t work in Belgium. It wasn’t bilingual, wasn’t scalable, and was too closely tied to the Dutch parent company. A new name, brand identity, and visual branding were needed - and fast.
The analysis
We started with a series of strategic workshops with the Belgian core team. Together, we explored the what, why and how of their operations. Using a brand pyramid, we defined their vision, mission, brand personality, and brand promise - specifically tailored to the Belgian context.
That strategic groundwork proved crucial. A previous attempt at rebranding had failed because it didn’t connect with the full brand story and faced legal limitations.
Thanks to our holistic approach - keeping the bigger picture in mind - we were able to create a solution that everyone could stand behind.
The approach
Building on our workshops, we developed a clear and future-proof brand pyramid. This became the foundation for internal brainstorming sessions to define the new name. Already in the first round, one name clearly stood out: Enwyse - strong, forward-looking, and perfectly aligned with their story.
Next, we designed the complete visual identity: from logo and visual elements to a detailed brand guide. Every step was rooted in the strategic principles we had defined together.
Aspect ratio: 7/3
Aspect ratio: 6/5
Aspect ratio: 7/3
The result
The result is not just a visually strong brand - it’s a brand that feels right. The name Enwyse carries the story of an energy partner that goes beyond supplying power: it’s about being a smart, reliable ally for businesses. The concept of “energy-wise” became the central theme - a guiding principle for all communication and every touchpoint.
The client was so satisfied that we were also invited to support the brand launch and help roll out all communications in the new style. This case proves how strategic collaboration leads to sustainable branding. Not just a new name, but a brand built for the future.
