Fries&Friends
Fries&Friends brings authentic Belgian fries to a broad audience - fully halal. With their first location in Beringen and a team of five, they’re active in the foodservice sector. Since autumn 2024, we’ve been guiding them from day one.
Building a brand across borders
The person behind Fries&Friends lives in Switzerland and was deliberately looking for a Belgian agency with local market insights. They found in us a transparent, no-nonsense partner that thinks along and gets things done.
Our role? To be a strategic sparring partner who helps build a strong brand - from story to visual identity, from strategy to execution.
From brand strategy to the menu board
Our work started with an intensive brand journey: workshops on brand strategy, a clear brand pyramid, and a full brand identity that even influenced the interior design.
We rolled out the brand in every detail: aprons, caps, stickers, digital screens, exterior signage. Online, everything was developed too: website, social media, photoshoots, content planning and campaigns.
Concrete campaigns (such as Google Display and Facebook) also helped boost online ordering.
In the driver’s seat, with a co-pilot
We started with bi-weekly status meetings, but today the collaboration is more ad hoc. F&F steers their own course and calls on us for strategic or creative input as needed.
Results?
A strong brand, organic and paid visibility, and most importantly: a client who knows exactly who they are, what they stand for, and how to communicate it consistently.
A fry experience that speaks to everyone
Fries&Friends came to us for more than just communication. They needed a brand, a positioning, and a way to tell their unique story.
Their special angle? Bringing a 100% halal, authentic Belgian fries experience. That requires a marketing approach that appeals to the Muslim community while remaining inclusive.
The investor wasn’t Belgian, so local knowledge was crucial. We provided that local insight - along with strategic empathy and clear direction.
Mutual respect as the foundation for growth
We remain their go-to partner for strategic and creative challenges, and proactively keep them informed of new opportunities, suppliers and ideas. Working with Fries&Friends is honest, open, and mutually respectful. They value our work, and we value their trust. That’s how we grow together.
We keep supporting them where it matters. Thoughtfully, tailored to their needs, and focused on results. Because a strong brand starts with a strong foundation.
