SFTL
SFTL (Social Fund for Transport and Logistics) is the security fund for companies in the road transport and logistics sector. It supports businesses that employ drivers or logistics workers, but also the sector as a whole. Think campaigns, activities and collaborations with schools to secure the sector’s future. We’ve been their communication partner since 2018.
A pressing shortage tackled creatively
The shortage of truck drivers has been a major issue for years. An ageing workforce only increases the pressure. Together with SFTL, we tackled the problem creatively through the "Adventurous Jobs" campaign. By sparking curiosity without immediately revealing it was about truck driving, we challenged the stigma.
From recruitment to strengthening the sector
This initial campaign launched a broader collaboration. We now work on the sector’s image, attract new talent and strengthen communication with industry players.
From campaign to strategic partnership
Our partnership is broad and structural:
- Strategic multi-year plans: design, rollout, follow-up.
- Campaigns: strategy, production, media management, analysis.
- Productions: video and photo shoots, including editing.
- Marketing automation and database management.
- Direct mailings to companies in the sector.
We collaborate with a single point of contact for monthly check-ins. For specific campaigns, we assemble the right team. This keeps us efficient and well aligned.
Results? Greater awareness, increased inflow - and sometimes so much response that we had to end campaigns early. A luxury problem.
Complex audience, clear approach
Attracting more truck drivers to a sector with a stubborn stigma. Add three different target audiences, and you get a complex puzzle: reaching each with tailored messaging while maintaining brand unity.
It takes creativity, insight and a real feel for the audience. That’s exactly where we shine.
We’re very happy with our journey with deBottomline. They quickly grasped the sector’s complexity. Their strategic proposals are refreshingly original and a great asset. Workshops like the brand pyramid were led professionally and with respect for timing and budget.
SFTL
Geert Heylen, director
From transport to logistics
Recent years focused on transport and drivers. Now the logistics side offers just as much potential. We look forward to growing there together.
After all these years, collaboration runs smoothly. We know the team, the sector and the sensitivities. That means we can act fast and offer advice that truly works.
We help them move forward. Step by step. Clear, thoughtful, results-driven.
Because that’s what really matters.
