Signifeye
Signifeye is a network of eye centres and clinics across Flanders. With ten locations to date, they combine high-end eye care with innovation, ensuring patients have access to top treatments wherever they are.
A brand growing with ambition
Our partnership began in 2022, when Signifeye discovered us through a pitch. What convinced them was our clear trajectory for building a strong brand and our vision on the role of communication in healthcare. Their question: help us build a brand that reflects our pioneering role in ophthalmology and is ready for growth.
From vision to trust
Together we developed the brand architecture, visual and verbal branding, websites and communications. We crafted a brand that radiates trust, while remaining flexible enough to accommodate new members in the network.
In the background, but always involved
Today, we mainly support Signifeye behind the scenes, with regular strategic check-ins to keep the course sharp.
Our role in short:
- Brand architecture and branding
- Websites and digital communication
- Design and visual assets
- Strategic advice and support
No beaten paths, but a clear compass
Signifeye is a pioneer in its field. And pioneers don’t follow well-worn paths. Everything must be questioned - from the care model to the way they communicate. The challenge was to create a brand in a complex medical field that earns trust and enthusiasm from both specialists and patients.
Working together towards progress
Healthcare demands the highest standards - and so does our work. That bar makes the collaboration intense, but incredibly valuable. We continue to support Signifeye as they grow their network, because the opportunities are endless.
