Lukoil
LUKOIL operates in the energy sector, selling fuel through a network of petrol stations and fuel cards for businesses. Based in Vilvoorde, they employ around 60 people. Though not the biggest player on the Belgian market, they stand out with a personal approach and a sharp B2B focus.
Chosen for what really matters
Our collaboration with LUKOIL began in 2018 after winning a tender they are required to launch every three years. What won them over? Our no-nonsense attitude, strategic insights and a creative proposal that combined simplicity with impact. Since then, it’s been our mission to convince as many businesses as possible of the benefits of a LUKOIL fuel card.
From campaigns to sounding board
We started with digital marketing and lead generation via a minisite, SEA and retargeting. Today, we are their go-to sparring partner. We provide media advice, offer insights based on data analysis and challenge their team with new ideas and initiatives.
Every meeting is a moment for fine-tuning
During monthly meetings, we review ongoing campaigns and evaluate the results. And it works: we managed to cut the cost per acquisition by 50% while consistently exceeding sales targets.
Fight smart, don’t follow the crowd
LUKOIL operates in a highly competitive market. Other fuel card providers spend big, making it tough to compete with limited budgets. The challenge? Finding the right message and channel strategy that works, without getting caught up in the rat race.
It takes creativity, boldness and constant optimisation. And that’s exactly where we make the difference.
The fact that we’ve won two tenders in a row really says it all.
Lukoil
Looking ahead - at the pump and the plug
Working with LUKOIL feels like a breath of fresh air. Despite the tough market, we always seek new opportunities together. From media strategy to creative content and the transition to electric mobility: there’s still so much potential. And we’re ready to help shape it.
