Pioneer
Pioneer Car Europe designs and sells car accessories: from radios and displays to dashcams, speakers, amplifiers and subwoofers. With around 200 employees in Europe and nearly 10,000 globally, the brand holds a strong position in the automotive sector. Their European HQ is based in Melsele.
More than an agency, a true partner
In 2022, Pioneer came to us looking for more than an executing agency. They needed a strategic and creative partner to help shape and safeguard their marketing vision. Someone to lead the way, think alongside them and turn strategy into action.
End-to-end support, from vision to execution
As a full service agency, we fully live up to our promise for Pioneer. We’re involved daily - from strategy to delivery.
- Strategy: creative concept, communication and media plans, marketing strategy.
- Campaigns: SEA, Google Display, Meta campaigns, YouTube ads.
- Creation: brochures, catalogues, digital magazines, social assets, videos and photoshoots.
- Web: campaign sites and a new corporate website.
- Support: daily operational and technical assistance.
Staying on track, every single day
Our collaboration is intense and structured, with weekly status meetings and daily coordination across multiple parallel projects. We know Pioneer inside out and understand their way of working. That helps us anticipate their needs before they ask. They know what to expect from us- but we still manage to surprise them. This mutual trust ensures a smooth and efficient partnership.
Between tradition and transformation
Pioneer is a traditional company with a Japanese HQ. Input from HQ is limited, meaning we often start from scratch. At the same time, the automotive sector is evolving rapidly - features once seen as accessories are now built into standard vehicles. Pioneer is therefore pivoting in part to the camper market. The challenge? Translating their rich history into a relevant position in a changing market and staying ahead of competitors - both technically and in communication.
You’re a star
Pioneer
Girish Janday, European Marketing Manager
Growing in a fast-evolving landscape
We remain Pioneer’s dedicated marketing partner - shaping strategy, guiding execution and spotting new opportunities. There’s room to grow through full funnel marketing - from awareness to conversion - strengthening their brand story across the board. Despite cultural and communication differences, we continue building campaigns that work and a partnership that lasts.
