TENTE
TENTE develops and produces high-quality wheels and castors for a wide range of applications: from walkers and hospital beds to shopping trolleys, furniture and intralogistics solutions. Their mission is clear: improving mobility to ease working conditions and enhance quality of life.
In the Hospitals & Medical sector, they are a well-established name, offering solutions for healthcare, retail, heavy-duty use, entertainment and furniture. In Belgium, TENTE NV employs between 200 and 500 people, with headquarters in Kruisem.
No empty promises, just a solid plan
In 2019, TENTE sought a new partner to help them target the Industry & Logistics sector in a smart and strategic way. Our holistic approach - with practical, hands-on execution - immediately resonated. We didn’t just show what we planned to do, but also why and how it would work.
From content base to campaign engine
The starting point? A solid foundation of content, marketing automation and campaigns to gain a foothold in a new market. That foundation has since evolved into a full-fledged content and campaign strategy that keeps inspiring their audience.
The language of tech, the tone of trust
Our collaboration is built on co-creation. We know TENTE’s tone inside out, allowing us to move quickly - even at the last minute.
- Long-term creative concepts for LinkedIn: developed in multiple languages, with matching visuals and quarterly plans.
- Cases and customer stories: conducting interviews, turning them into clear stories for their website.
- Email campaigns: gathering input, writing engaging copy, and designing eye-catching visuals.
The result? Significant growth in LinkedIn reach and a consistent brand story across all markets.
A story that rolls across borders
As a European leader in mobility solutions, TENTE wanted to use LinkedIn to reach a new audience: the logistics sector. Not as a ‘wheel manufacturer’, but as a smart mobility partner. Content had to work in Belgium, the Netherlands, Germany and Switzerland - always relevant and strong, in the right language.
Strong work demands sharp translation
The challenge was translating a wide product range into clear, relatable stories for each segment. TENTE knows exactly what they’re capable of, but new customers often don’t. Our job was to bridge that gap: translating technical strength into concrete customer needs, with empathy and without losing authenticity.
Progress that keeps moving
We continue to support TENTE as needed, with the same flexibility and mutual respect that has defined our partnership from day one. There’s always room to challenge each other, test new ideas and grow together.
