Carglass
Carglass is the specialist in repairing windscreen chips and replacing vehicle glass. In Belgium and Luxembourg, Carglass has around 50 service centres and 900 employees. Its parent company, Belron, operates in 35–40 countries with approximately 30,000 employees helping up to 18 million customers each year.
Kicking off with instant chemistry
Our collaboration began in January 2021, following a digital pitch during the pandemic. Carglass was looking for a partner to develop and execute their social media content strategy. Their goal was clear: increase awareness among younger audiences, who were no longer reached via traditional media. Our fresh proposal and the growth potential of our social-first approach sealed the deal.
From strategy to scroll-stopping content
We took ownership of their full social strategy, including content creation and paid boosting. Using monthly content calendars and a dynamic model, the performance of each post informed the rest of the calendar - and the budget.
More impact, less noise
Our approach didn’t just result in engagement rates above 30%, it also earned a BOCA nomination.
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Staying relevant, when it really matters
In the automotive world, top-of-mind awareness is everything. Glass damage happens, on average, once every six years. In that moment, the customer has to instinctively think of Carglass. Among younger people, brand awareness was slipping – which threatened both current performance and future growth. The challenge? Make the brand relevant again in a social-first context. And we had full creative freedom to do so.
Built to last
After three years of collaboration, Carglass brought social media management in-house. But they still follow the framework we developed. Proof that our approach didn’t just work - it stuck.
